Berkeley, CA, February 7, 2012 – It’s easy to identify innovators, particularly in the Bay Area where organizations such as Apple, Facebook, and our universities offer inspiration almost daily. But, harnessing our own innovative capacity isn’t always so simple. Aiming to demystify the process toward innovation by making its principles accessible, replicable and fun, Imaginate, makes its world debut at the Lawrence Hall of Science February 4 – April 29, 2012.
Did you know that the first ‘official’ press release was written in 1906? Yep, it was written to prevent rumors after a train wreck killed 53 people. Then, it was Edward M. Bernays, considered the ‘father’ of public relations, who was considered to have popularized the use of releases around the 1920’s. Bottom line: This is an old approach. The concept of press releases is old.
Then, Johannes handed me his business card [WARNING: This may be offensive to some readers. Don’t be defensive, but by all means, be objective…]. Subtly…well, almost lacking consciousness entirely…three elements of his card revealed some things about Johannes that had me slowly retreating.Do you know what they were?
I had a friend once who worked half of her time in the United States and the other half in Shanghai. At one point, she was managing a large staff in China and interestingly, as an American, she had the most loyal staff out of the entire company. Some of her employees had worked for her for more than 15 years. When I asked about her secret, she told me that she’d managed, rewarded and promoted her employees based on their Chinese horoscope signs.
Last night, I went to a newly-formed entrepreneur’s group event and in a very engaging conversation, I shared a perspective on leadership. Ahhh, the concept of leadership. Yeah, yeah…we’ve all ‘heard’ the talks about whether you’re a leader or a follower (likely on the heels of “if your friends were jumping off a cliff…”), but I invite you to take a moment to really consider how you’re a leader.
I am incredibly passionate about public relations. I do what I do because I am skilled at relating to people and I enjoy helping others relate to THEIR publics. It's attracting your followers, building your reputation, creating more "Likes," and even selling a cause -- whatever you want to call it. The biggest challenge to this career pursuit is that too many people believe that public relations is simply 'media coverage.' Sadly, this sells the profession dramatically short.
We recently hosted a media and influencer preview of her new Japantown Culinary tour and everyone noted how impactful it was, and Schuyler Bailey from DailyCandy joined. I highly recommend the tour to anyone who has an interest...contact me if this lifts an eyebrow. Tours are held every Friday and the second Saturday of each month.
It's been a long time. Well, let's be honest...it's been three years since I launched Potion Public Relations, but in internet years, it could be considered a 'classic' by now? Much like classic cars aren't required to smog, it might have been time for me to start receiving some 'sympathy' visibility on Google. In reality, my original site was nothing more than a landing page.
It used to be that people would call up their friends and chat about you, a bad service experience, stale fortune cookies and more. Now, these conversations are happening in broad daylight about positive and negative experiences. At the very least, you should be utilizing…and listening…to these channels....