PR Tips

How to Create Buzz With An Unexpected Audience

How to Create Buzz With An Unexpected Audience

I had a friend once who worked half of her time in the United States and the other half in Shanghai. At one point, she was managing a large staff in China and interestingly, as an American, she had the most loyal staff out of the entire company. Some of her employees had worked for her for more than 15 years. When I asked about her secret, she told me that she’d managed, rewarded and promoted her employees based on their Chinese horoscope signs.

Does Leadership Impact Your Bottom Line?

Does Leadership Impact Your Bottom Line?

Last night, I went to a newly-formed entrepreneur’s group event and in a very engaging conversation, I shared a perspective on leadership. Ahhh, the concept of leadership. Yeah, yeah…we’ve all ‘heard’ the talks about whether you’re a leader or a follower (likely on the heels of “if your friends were jumping off a cliff…”), but I invite you to take a moment to really consider how you’re a leader.

The 'Real' PR or Plain Cheeseburger?

The 'Real' PR or Plain Cheeseburger?

I am incredibly passionate about public relations. I do what I do because I am skilled at relating to people and I enjoy helping others relate to THEIR publics. It's attracting your followers, building your reputation, creating more "Likes," and even selling a cause -- whatever you want to call it. The biggest challenge to this career pursuit is that too many people believe that public relations is simply 'media coverage.' Sadly, this sells the profession dramatically short.

5 Ways to Read Your Customer’s Mind

5 Ways to Read Your Customer’s Mind

It used to be that people would call up their friends and chat about you, a bad service experience, stale fortune cookies and more. Now, these conversations are happening in broad daylight about positive and negative experiences. At the very least, you should be utilizing…and listening…to these channels....