My college degree was a Bachelor of Arts – a Journalism degree with an emphasis on Public Relations. Because this degree was earned through the Journalism school, my course requirements included a bunch of classes that taught me about reporting.
Ah, the lure of the press release. Doesn’t it just ‘sound’ fancy? “I’m sending something out to the PRESS!” I’ll admit that there is something official about it, but it’s actually that very official-ness that to a PR professional draws a very clear line in determining whether or not to even write one.
I could probably write 50 blog posts on marketing challenges alone, but for this post, I am thinking about the danger of businesses seeking budget-friendly marketing solutions - and FAME - and how frugality can lead them to trusting the sneaky marketing leprechaun.
You know, it’s not very often that we ‘love’ our businesses. Most of the time, it seems we push, push, push it to go harder-faster-bigger without taking time to show it some appreciation. The funny thing is, it’s that very thing - love and appreciation - that helps businesses to go harder-faster-bigger.
Let me ask you this...have you ever dated a weirdo? Actually, 'weirdo' isn’t that bad…you have a couple dates and move along. Hopefully, before you see him frying up grasshoppers for dinner, or cutting up your junk mail to create a collage in your honor. I guess what I’m thinking about is the stalker type. You know, the person who seems absolutely perfect, cooking for you, being romantic, and wanting to be with you all the time.
For those who haven't spoken, or been a speechwriter, allow me to make something abundantly clear: Speechwriting is a collaborative process. High-profile speeches are never written on behalf of someone without direct communication, intimacy and deep awareness of the speaker's personality. This is precisely what differentiates a good speech from a bad one.
If you've spent any time at all chatting with someone who was born before 1950, you may have detected some melancholy about how things no longer seem to be done with meaning. I get it...our fast-paced world is quickly stripping us of most things 'slow,' which can be translated to 'anything with any depth,' including our relationships.
How often is it that we truly have an opportunity to be inspired? For years, I have been openly communicating my desire to work with inspiration...to work alongside the individuals making a difference in the world, retaining cultural relevance, saving a lost civilization, or giving back to the planet. It's time for some gratitude.
Berkeley, CA, February 7, 2012 – It’s easy to identify innovators, particularly in the Bay Area where organizations such as Apple, Facebook, and our universities offer inspiration almost daily. But, harnessing our own innovative capacity isn’t always so simple. Aiming to demystify the process toward innovation by making its principles accessible, replicable and fun, Imaginate, makes its world debut at the Lawrence Hall of Science February 4 – April 29, 2012.
We recently hosted a media and influencer preview of her new Japantown Culinary tour and everyone noted how impactful it was, and Schuyler Bailey from DailyCandy joined. I highly recommend the tour to anyone who has an interest...contact me if this lifts an eyebrow. Tours are held every Friday and the second Saturday of each month.
