I could probably write 50 blog posts on marketing challenges alone, but for this post, I am thinking about the danger of businesses seeking budget-friendly marketing solutions - and FAME - and how frugality can lead them to trusting the sneaky marketing leprechaun.
For those who haven't spoken, or been a speechwriter, allow me to make something abundantly clear: Speechwriting is a collaborative process. High-profile speeches are never written on behalf of someone without direct communication, intimacy and deep awareness of the speaker's personality. This is precisely what differentiates a good speech from a bad one.
If you've spent any time at all chatting with someone who was born before 1950, you may have detected some melancholy about how things no longer seem to be done with meaning. I get it...our fast-paced world is quickly stripping us of most things 'slow,' which can be translated to 'anything with any depth,' including our relationships.
How often is it that we truly have an opportunity to be inspired? For years, I have been openly communicating my desire to work with inspiration...to work alongside the individuals making a difference in the world, retaining cultural relevance, saving a lost civilization, or giving back to the planet. It's time for some gratitude.
Berkeley, CA, February 7, 2012 – It’s easy to identify innovators, particularly in the Bay Area where organizations such as Apple, Facebook, and our universities offer inspiration almost daily. But, harnessing our own innovative capacity isn’t always so simple. Aiming to demystify the process toward innovation by making its principles accessible, replicable and fun, Imaginate, makes its world debut at the Lawrence Hall of Science February 4 – April 29, 2012.
We recently hosted a media and influencer preview of her new Japantown Culinary tour and everyone noted how impactful it was, and Schuyler Bailey from DailyCandy joined. I highly recommend the tour to anyone who has an interest...contact me if this lifts an eyebrow. Tours are held every Friday and the second Saturday of each month.