Marketing Tips

Beware the Marketing Leprechaun

Beware the Marketing Leprechaun

I could probably write 50 blog posts on marketing challenges alone, but for this post, I am thinking about the danger of businesses seeking budget-friendly marketing solutions - and FAME - and how frugality can lead them to trusting the sneaky marketing leprechaun.

Love Your Business, Grow Your Green

Love Your Business, Grow Your Green

You know, it’s not very often that we ‘love’ our businesses. Most of the time, it seems we push, push, push it to go harder-faster-bigger without taking time to show it some appreciation. The funny thing is, it’s that very thing - love and appreciation - that helps businesses to go harder-faster-bigger.

5 Ways to Read Your Customer’s Mind

5 Ways to Read Your Customer’s Mind

It used to be that people would call up their friends and chat about you, a bad service experience, stale fortune cookies and more. Now, these conversations are happening in broad daylight about positive and negative experiences. At the very least, you should be utilizing…and listening…to these channels....