Every once in a while we enter what seems to be a vortex of support where seemingly a large group of individuals rally around what we’re doing to provide insight and support. Has this ever happened to you, or have you ever been the individual supporting someone else with their idea? Well it seems yesterday was my day.
Alright, so I’m being a little dramatic with my headline. But, a recent tweet from Tourism Currents highlighted that a fairly common client exchange of mine might be more widespread than I thought. Business owners believe they need to be diving into significant social media endeavors without considering the bigger picture and purpose of social media. And they’re making big mistakes.
Did you know that the first ‘official’ press release was written in 1906? Yep, it was written to prevent rumors after a train wreck killed 53 people. Then, it was Edward M. Bernays, considered the ‘father’ of public relations, who was considered to have popularized the use of releases around the 1920’s. Bottom line: This is an old approach. The concept of press releases is old.
Then, Johannes handed me his business card [WARNING: This may be offensive to some readers. Don’t be defensive, but by all means, be objective…]. Subtly…well, almost lacking consciousness entirely…three elements of his card revealed some things about Johannes that had me slowly retreating.Do you know what they were?
It used to be that people would call up their friends and chat about you, a bad service experience, stale fortune cookies and more. Now, these conversations are happening in broad daylight about positive and negative experiences. At the very least, you should be utilizing…and listening…to these channels....