Marketing

How To Make Money Without 'Selling'

How To Make Money Without 'Selling'

When I was a teenager, my mom held the job as the regional sales manager for Del Monte foods. I remember marveling at her confidence in her job. ‘Trying’ to sell to someone was something I always thought to be extremely uncomfortable. By that time, I’d done some retail work and no matter how often I was asked to approach the customer, I felt like such a nuisance.  Have you ever felt this way?

How to Create Buzz With An Unexpected Audience

How to Create Buzz With An Unexpected Audience

I had a friend once who worked half of her time in the United States and the other half in Shanghai. At one point, she was managing a large staff in China and interestingly, as an American, she had the most loyal staff out of the entire company. Some of her employees had worked for her for more than 15 years. When I asked about her secret, she told me that she’d managed, rewarded and promoted her employees based on their Chinese horoscope signs.