Ah, the lure of the press release. Doesn’t it just ‘sound’ fancy? “I’m sending something out to the PRESS!” I’ll admit that there is something official about it, but it’s actually that very official-ness that to a PR professional draws a very clear line in determining whether or not to even write one.
I could probably write 50 blog posts on marketing challenges alone, but for this post, I am thinking about the danger of businesses seeking budget-friendly marketing solutions - and FAME - and how frugality can lead them to trusting the sneaky marketing leprechaun.
You know, it’s not very often that we ‘love’ our businesses. Most of the time, it seems we push, push, push it to go harder-faster-bigger without taking time to show it some appreciation. The funny thing is, it’s that very thing - love and appreciation - that helps businesses to go harder-faster-bigger.
Let me ask you this...have you ever dated a weirdo? Actually, 'weirdo' isn’t that bad…you have a couple dates and move along. Hopefully, before you see him frying up grasshoppers for dinner, or cutting up your junk mail to create a collage in your honor. I guess what I’m thinking about is the stalker type. You know, the person who seems absolutely perfect, cooking for you, being romantic, and wanting to be with you all the time.
Donald J. Trump was sworn in today. For many, this is a day to celebrate; a day of hope. For me, and a great many others, today is one of uncertainty. I’m full of worry that the divisiveness that is plaguing our nation will spread amongst the world, widening the chasm between us and other countries that might not have had much love for us in the first place.
Today, I’ve decided that I am choosing to turn my worrying over to those who have voted for change…to Make America Great Again. I’ve decided that the people who are hoping for something different and better can also inspire the rest of us – lift us out of our worry with their success stories while on their way to a ‘better life.’
We recently hosted a media and influencer preview of her new Japantown Culinary tour and everyone noted how impactful it was, and Schuyler Bailey from DailyCandy joined. I highly recommend the tour to anyone who has an interest...contact me if this lifts an eyebrow. Tours are held every Friday and the second Saturday of each month.
