I could probably write 50 blog posts on marketing challenges alone, but for this post, I am thinking about the danger of businesses seeking budget-friendly marketing solutions - and FAME - and how frugality can lead them to trusting the sneaky marketing leprechaun.
Let me ask you this...have you ever dated a weirdo? Actually, 'weirdo' isn’t that bad…you have a couple dates and move along. Hopefully, before you see him frying up grasshoppers for dinner, or cutting up your junk mail to create a collage in your honor. I guess what I’m thinking about is the stalker type. You know, the person who seems absolutely perfect, cooking for you, being romantic, and wanting to be with you all the time.
Donald J. Trump was sworn in today. For many, this is a day to celebrate; a day of hope. For me, and a great many others, today is one of uncertainty. I’m full of worry that the divisiveness that is plaguing our nation will spread amongst the world, widening the chasm between us and other countries that might not have had much love for us in the first place.
Today, I’ve decided that I am choosing to turn my worrying over to those who have voted for change…to Make America Great Again. I’ve decided that the people who are hoping for something different and better can also inspire the rest of us – lift us out of our worry with their success stories while on their way to a ‘better life.’
Every once in a while we enter what seems to be a vortex of support where seemingly a large group of individuals rally around what we’re doing to provide insight and support. Has this ever happened to you, or have you ever been the individual supporting someone else with their idea? Well it seems yesterday was my day.
Would you appreciate a loyal customer who has been returning to your business, year after year, spending more than a total of $2500 with you at around $20 per visit? I’m guessing you would…I certainly would…but it occurred to me today how infrequently this actually happens. How often are customers actually appreciated?
When I was a teenager, my mom held the job as the regional sales manager for Del Monte foods. I remember marveling at her confidence in her job. ‘Trying’ to sell to someone was something I always thought to be extremely uncomfortable. By that time, I’d done some retail work and no matter how often I was asked to approach the customer, I felt like such a nuisance. Have you ever felt this way?
The to-do list keeps getting longer, bad attitudes and mistakes ambush our workdays (and add to the to-do’s), morale is down, we feel undervalued and the ‘real’ innovative work we’re interested in keeps getting pushed to the bottom of the heap…underneath all that administrative crap no one else wants to do.
Alright, so I’m being a little dramatic with my headline. But, a recent tweet from Tourism Currents highlighted that a fairly common client exchange of mine might be more widespread than I thought. Business owners believe they need to be diving into significant social media endeavors without considering the bigger picture and purpose of social media. And they’re making big mistakes.
Did you know that the first ‘official’ press release was written in 1906? Yep, it was written to prevent rumors after a train wreck killed 53 people. Then, it was Edward M. Bernays, considered the ‘father’ of public relations, who was considered to have popularized the use of releases around the 1920’s. Bottom line: This is an old approach. The concept of press releases is old.
It used to be that people would call up their friends and chat about you, a bad service experience, stale fortune cookies and more. Now, these conversations are happening in broad daylight about positive and negative experiences. At the very least, you should be utilizing…and listening…to these channels....