You know, it’s not very often that we ‘love’ our businesses. Most of the time, it seems we push, push, push it to go harder-faster-bigger without taking time to show it some appreciation. The funny thing is, it’s that very thing - love and appreciation - that helps businesses to go harder-faster-bigger. Have you ever heard that saying, ‘that to which you give attention thrives, and that to which you don’t give attention dies’? Right. That’s what I’m talking about. It’s not just about selling the fruit, but about feeding the tree.
I’ve found that when I give my business even just a small bit of focus, things start to shift. I get a call from a former client, or a fun little project comes through, or at the very least, I receive an unexpected compliment. Would YOU like a bit of that action? Sure you would…who wouldn’t? Giving your business a little bit of love is easy, and it doesn’t have to take that much time. Here are a few ideas to get your mind moving:
Say Thank You by sending a note to your clients, or customers…or vendors! This is a hand-written note, not a MailChimp mass distribution. However you thank them, make sure it’s personal and from the heart. If you have a thousand customers, or if you own a fast-transaction business, consider thanking your vendors. A small gesture like this will come back to you in spades. Don’t you have a lot to be grateful for?
Get some thoughts outside the box. You know those special people who work with you, have paid you, and made it enjoyable in the process? Why not plan a fun dinner with a group of them in exchange for their ideas. Ask them your most burning questions such as “What did you enjoy most about our work?,” and “What have you been inspired to share with others from our work together?” While you’re with them, be sure to employ some of these strategies to make your customers feel loved in the process.
Freshen your mouth. Well, not literally (you could, I mean, pop in some gum, but I’m thinking more about what your clients are reading)…but your online voice. When was the last time you updated the content on your website? I can only say this because I’m notoriously awful about keeping my content updated, but when I take a few moments to pause and read what I have up there, I sometimes notice that it’s tired, or even promoting a service I’m trying to phase out of my practice. Even if you don’t have the time to write, consider adding a few new photos.
You get the gist, right? Loving your business doesn’t require a major overhaul, or fixing a problem that’s been plaguing you for months because honestly, that would probably paralyze you rather than motivate you. Just give it a little peck on the cheek; let it know you’re thinking about it.