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Are You a Desperate Marketer?

Are You a Desperate Marketer?

Let me ask you this...have you ever dated a weirdo? Actually, 'weirdo' isn’t that bad…you have a couple dates and move along. Hopefully, before you see him frying up grasshoppers for dinner, or cutting up your junk mail to create a collage in your honor. I guess what I’m thinking about is the stalker type. You know, the person who seems absolutely perfect, cooking for you, being romantic, and wanting to be with you all the time.

A Request On Inauguration Day

A Request On Inauguration Day

Donald J. Trump was sworn in today. For many, this is a day to celebrate; a day of hope. For me, and a great many others, today is one of uncertainty. I’m full of worry that the divisiveness that is plaguing our nation will spread amongst the world, widening the chasm between us and other countries that might not have had much love for us in the first place.

Today, I’ve decided that I am choosing to turn my worrying over to those who have voted for change…to Make America Great Again. I’ve decided that the people who are hoping for something different and better can also inspire the rest of us – lift us out of our worry with their success stories while on their way to a ‘better life.’

Potion #632: Considerations for Monday Inspiration

Potion #632:  Considerations for Monday Inspiration

Every once in a while we enter what seems to be a vortex of support where seemingly a large group of individuals rally around what we’re doing to provide insight and support. Has this ever happened to you, or have you ever been the individual supporting someone else with their idea? Well it seems yesterday was my day.

How To Make Money Without 'Selling'

How To Make Money Without 'Selling'

When I was a teenager, my mom held the job as the regional sales manager for Del Monte foods. I remember marveling at her confidence in her job. ‘Trying’ to sell to someone was something I always thought to be extremely uncomfortable. By that time, I’d done some retail work and no matter how often I was asked to approach the customer, I felt like such a nuisance.  Have you ever felt this way?

7 Questions: Should You Be Using Social Media?

7 Questions:  Should You Be Using Social Media?

Alright, so I’m being a little dramatic with my headline. But, a recent tweet from Tourism Currents highlighted that a fairly common client exchange of mine might be more widespread than I thought. Business owners believe they need to be diving into significant social media endeavors without considering the bigger picture and purpose of social media. And they’re making big mistakes.

Press Releases: 5 Basic, Can't-Miss Tips

Press Releases:  5 Basic, Can't-Miss Tips

Did you know that the first ‘official’ press release was written in 1906? Yep, it was written to prevent rumors after a train wreck killed 53 people. Then, it was Edward M. Bernays, considered the ‘father’ of public relations, who was considered to have popularized the use of releases around the 1920’s. Bottom line: This is an old approach. The concept of press releases is old. 

5 Ways to Read Your Customer’s Mind

5 Ways to Read Your Customer’s Mind

It used to be that people would call up their friends and chat about you, a bad service experience, stale fortune cookies and more. Now, these conversations are happening in broad daylight about positive and negative experiences. At the very least, you should be utilizing…and listening…to these channels....