I could probably write 50 blog posts on marketing challenges alone, but for this post, I am thinking about the danger of businesses seeking budget-friendly marketing solutions - and FAME - and how frugality can lead them to trusting the sneaky marketing leprechaun.
You know, it’s not very often that we ‘love’ our businesses. Most of the time, it seems we push, push, push it to go harder-faster-bigger without taking time to show it some appreciation. The funny thing is, it’s that very thing - love and appreciation - that helps businesses to go harder-faster-bigger.
Let me ask you this...have you ever dated a weirdo? Actually, 'weirdo' isn’t that bad…you have a couple dates and move along. Hopefully, before you see him frying up grasshoppers for dinner, or cutting up your junk mail to create a collage in your honor. I guess what I’m thinking about is the stalker type. You know, the person who seems absolutely perfect, cooking for you, being romantic, and wanting to be with you all the time.
Donald J. Trump was sworn in today. For many, this is a day to celebrate; a day of hope. For me, and a great many others, today is one of uncertainty. I’m full of worry that the divisiveness that is plaguing our nation will spread amongst the world, widening the chasm between us and other countries that might not have had much love for us in the first place.
Today, I’ve decided that I am choosing to turn my worrying over to those who have voted for change…to Make America Great Again. I’ve decided that the people who are hoping for something different and better can also inspire the rest of us – lift us out of our worry with their success stories while on their way to a ‘better life.’
For those who haven't spoken, or been a speechwriter, allow me to make something abundantly clear: Speechwriting is a collaborative process. High-profile speeches are never written on behalf of someone without direct communication, intimacy and deep awareness of the speaker's personality. This is precisely what differentiates a good speech from a bad one.
If you've spent any time at all chatting with someone who was born before 1950, you may have detected some melancholy about how things no longer seem to be done with meaning. I get it...our fast-paced world is quickly stripping us of most things 'slow,' which can be translated to 'anything with any depth,' including our relationships.
When I was in high school, I was invited to participate in a weekend-long "Leadership Camp." I was totally stoked. I thought to myself, 'Oh, this is it. See?!? THEY think I'm leadership material! This is only the beginning of unending success.' In hindsight, it might have been closer to the possibility that the teachers hoped they might save a group of delinquents by making them feel as if they had potential.
How often is it that we truly have an opportunity to be inspired? For years, I have been openly communicating my desire to work with inspiration...to work alongside the individuals making a difference in the world, retaining cultural relevance, saving a lost civilization, or giving back to the planet. It's time for some gratitude.
Every once in a while we enter what seems to be a vortex of support where seemingly a large group of individuals rally around what we’re doing to provide insight and support. Has this ever happened to you, or have you ever been the individual supporting someone else with their idea? Well it seems yesterday was my day.
Would you appreciate a loyal customer who has been returning to your business, year after year, spending more than a total of $2500 with you at around $20 per visit? I’m guessing you would…I certainly would…but it occurred to me today how infrequently this actually happens. How often are customers actually appreciated?
When I was a teenager, my mom held the job as the regional sales manager for Del Monte foods. I remember marveling at her confidence in her job. ‘Trying’ to sell to someone was something I always thought to be extremely uncomfortable. By that time, I’d done some retail work and no matter how often I was asked to approach the customer, I felt like such a nuisance. Have you ever felt this way?
The to-do list keeps getting longer, bad attitudes and mistakes ambush our workdays (and add to the to-do’s), morale is down, we feel undervalued and the ‘real’ innovative work we’re interested in keeps getting pushed to the bottom of the heap…underneath all that administrative crap no one else wants to do.
Alright, so I’m being a little dramatic with my headline. But, a recent tweet from Tourism Currents highlighted that a fairly common client exchange of mine might be more widespread than I thought. Business owners believe they need to be diving into significant social media endeavors without considering the bigger picture and purpose of social media. And they’re making big mistakes.
A good friend of mine…and amazing designer…Brian Springfield once said this statement to a colleague of ours and I found it so funny that I’ve shared it again and again in different settings. This time, it came to me when reading the popularized New York Times Op Ed piece from last week. The submission was written by an ex-employee of Goldman Sachs who, over his 12-year stint with the global financial firm, became disenchanted with the ‘modus operandi.’ Have you read it?
Berkeley, CA, February 7, 2012 – It’s easy to identify innovators, particularly in the Bay Area where organizations such as Apple, Facebook, and our universities offer inspiration almost daily. But, harnessing our own innovative capacity isn’t always so simple. Aiming to demystify the process toward innovation by making its principles accessible, replicable and fun, Imaginate, makes its world debut at the Lawrence Hall of Science February 4 – April 29, 2012.
Did you know that the first ‘official’ press release was written in 1906? Yep, it was written to prevent rumors after a train wreck killed 53 people. Then, it was Edward M. Bernays, considered the ‘father’ of public relations, who was considered to have popularized the use of releases around the 1920’s. Bottom line: This is an old approach. The concept of press releases is old.